Shopify WhatsApp integration, with email from the same orders
Zappio's Shopify WhatsApp integration sends order confirmed, shipped and cancelled updates and one checkout reminder on WhatsApp, from approved templates you switch on. We connect your store with you. With Zappio email marketing, the same orders and checkouts also start email journeys and build segments.
- We connect it with you
- Order updates on WhatsApp
- Email journeys from your orders
What you can do
Three jobs for a connected store
Tell buyers what happened to their order, remind the ones who left a checkout, and follow up by email after they buy.
Order updates on WhatsApp
Order confirmed, shipped and cancelled, each off until you switch it on and pick an approved template. A template can carry the order number, number of items, total and tracking link.
Order updates →One checkout reminder
Switch it on with an approved template, and a checkout left open with a phone number gets one WhatsApp reminder with its recovery link and total, after a delay you set.
The checkout reminder →Email after the order
With email marketing on, a ready-made post-purchase journey sends a thank-you email when the order is placed and a review request 5 days later.
Email automation →Features
WhatsApp for Shopify, and email from the same orders
Order updates and a checkout reminder on WhatsApp
Switch on order confirmed, shipped and cancelled one at a time, each with an approved template that can carry the order number, number of items, total and tracking link.
A checkout left open with a phone number gets one reminder with its recovery link and total. It stops if the order comes in.
Post-purchase and checkout journeys by email
The ready-made post-purchase journey sends a thank-you email when an order is placed and a review request 5 days later. The ready-made abandoned-cart journey starts on add to cart, which needs tracking code on your store; switch its trigger to "Started Checkout" and it runs from the Shopify connection alone.
A WhatsApp step reaches only people with WhatsApp consent, which Shopify does not pass on.
Segments built from your orders
Ready-made segments such as customers, repeat buyers and lapsed 60 days use your Shopify orders and update as new orders arrive.
Use a segment as the audience for an email campaign or as the start of a journey.
Pricing
Shopify is part of the plan
Shopify is included on Standard and above. Standard is ₹4,000/month on a yearly term, or ₹5,000/month billed quarterly, plus 18% GST.
Email marketing is switched on for your workspace by us. Email is priced for the size of your list — tell us how many contacts you have and we'll quote.
Meta's charges for WhatsApp messages are paid by you to Meta directly, at Meta's published rates, and Zappio adds nothing: see WhatsApp API pricing.
If you pay in AED or US dollars, you are invoiced from India as a zero-rated export, so no Indian GST is added; taxes in your own country are not included.
Channels
Your store, on both channels
Order updates go out on WhatsApp; journeys and segments run on email. Each channel keeps its own consent.
In detail
Shopify with WhatsApp and email, in detail
Every feature on this page was checked against the product on 26 September 2026; anything not built yet appears only under Coming next.
How the Shopify WhatsApp integration connects
We connect your store with you. A custom app is created for your store in Shopify, and it gives Zappio read-only access to three things: orders, customers and checkouts. The connection is set up per WhatsApp number in your Zappio workspace, and Shopify is included on Standard and above.
You decide what goes out. Each order update, and the checkout reminder, is off until you switch it on and choose the approved WhatsApp template it uses, and you set how long the checkout reminder waits. If a customer replies to any of these messages, the conversation lands in your shared inbox like any other.
If you also use Zappio email marketing, your store feeds customer profiles, events and segments for email as well; that side is described below. There is nothing to install from the Shopify App Store; here is how that differs.
WhatsApp order updates for Shopify
Three order updates can go out on WhatsApp. Each is off until you switch it on and choose an approved WhatsApp template for it.
| Event | What the customer gets | Notes |
|---|---|---|
| Order confirmed | The template you picked, filled in with details such as the order number, number of items and total | Off until you switch it on |
| Order shipped | The template you picked, which can carry the tracking link and tracking number | Sent when the whole order is marked fulfilled in Shopify, not for a part-shipment. Tracking shows only if your template has a place for it |
| Order cancelled | The template you picked, telling the customer the order is cancelled | There is no refund message |
A template can use these details from the order: the order name and number, the total and currency, the status, the number of items, the tracking link and tracking number, and a link to the order page. It cannot name the items or the customer. Order updates and the checkout reminder use templates in English (US) today.
There are no messages for refunds, for delivery, or for an order that is out for delivery. Each template goes to Meta for approval before you can use it, and Meta charges for template messages by category, with changes from 1 October 2026; the rates are on WhatsApp API pricing.
Shopify abandoned cart reminders on WhatsApp
Shopify calls it an abandoned checkout: someone started checking out and did not finish. Zappio can send one WhatsApp reminder for it, as an approved template.
- Only checkouts with a phone number. A checkout without one gets no WhatsApp reminder.
- One reminder, after a delay you set. It is 60 minutes by default, and 5 minutes at the least.
- The recovery link and the total. The link takes the shopper back to their checkout.
- It stops if the order comes in. A shopper who finishes the order does not get the reminder.
Only one reminder goes per checkout. Zappio does not add the cart items, the customer's name or a discount code to it. For a second nudge, or for shoppers who left no phone number, an email journey can start from the same started checkout and reaches those who agreed to marketing email in Shopify; see email from your Shopify orders.
Consent on WhatsApp, and Meta's rules
Meta requires that customers have agreed to hear from your business on WhatsApp before you message them. Zappio does not check for a WhatsApp opt-in before it sends order updates or the checkout reminder: once you switch one on, it goes to every order or checkout with a phone number, taken from the customer, the order or its shipping or billing address. Collecting that agreement is up to you, and so is the choice of which messages to switch on.
- Ask before they give their number. A tick box inside Shopify's checkout needs Shopify Plus; other stores often ask on the cart page instead. Zappio does not read the answer, so switch a message on only if the people it will reach have agreed.
- Switch on only what your customers expect. The checkout reminder asks someone to come back and buy, so think about it separately from the order updates.
- Shopify's marketing consent is not WhatsApp consent. The email side brings in each customer's email marketing consent from Shopify, not their WhatsApp consent.
In an email journey, a WhatsApp step skips anyone without WhatsApp consent recorded in Zappio. For Shopify customers, that consent comes from a Zappio signup form with a WhatsApp box, an import that includes it, or your team setting it on the profile.
Messages people did not ask for get blocked and reported, and that puts your number at risk; why WhatsApp Business accounts get banned explains how it happens.
Shopify email marketing from your orders
Email marketing is switched on for your workspace by us and priced for the size of your list. With it on, your Shopify store feeds it in three ways:
- Customers become profiles. Each Shopify customer becomes a customer profile carrying the email marketing consent they gave in Shopify.
- Store activity becomes events. Orders placed, fulfilled, cancelled and refunded, and started checkouts, arrive as events that journeys and segments can use.
- Past orders come in once. A history sync brings in your customers and recent orders; by default, Shopify gives Zappio the last 60 days of orders. Older orders can be added by CSV import.
Journeys
The ready-made post-purchase journey starts when an order is placed: you write the two emails, the thank-you goes at once as a transactional email, and a review request follows 5 days later. The ready-made abandoned-cart journey starts on add to cart, which needs a line of tracking code on your store; switch its trigger to "Started Checkout" and it runs from the Shopify connection alone. The emails do not list the cart items yet. More on email automation.
Segments and revenue
Segments such as customers, repeat buyers and lapsed 60 days are built from Shopify orders and update as orders arrive. Revenue is attributed to campaigns and journeys last-touch: by default, a sale counts for an email clicked in the last 5 days or opened in the last day.
What it does not do
Plainly, so you can plan around it:
- Nothing is written back to Shopify. Zappio does not create orders or change tags, notes or statuses in your store.
- No checkout inside WhatsApp. Payment happens on your Shopify checkout, not in the chat.
- No product catalogue sync from Shopify. Products shown in a WhatsApp chat come from a Meta Commerce catalogue you connect or a product list you type into Zappio.
- No cash-on-delivery confirmation tied to Shopify orders. There is no flow that confirms a COD order and updates it in Shopify.
- No ready-made "where is my order" bot. Zappio has no chatbot template that looks up a customer's Shopify order.
- No refund, delivered or out-for-delivery messages. WhatsApp updates cover confirmed, shipped and cancelled.
- One checkout reminder, no more. A second nudge can come from an email journey.
- No products inside emails yet. Product blocks are listed under Coming next.
For WhatsApp marketing beyond these messages, such as offers to your customers, see WhatsApp broadcasts.
Is Zappio a WhatsApp Shopify app?
No. Zappio is not in the Shopify App Store, and there is nothing to install from it. It connects through a custom app created for your own store in Shopify, which we set up with you.
What that means in practice:
- Set up with you, not from a listing. Tell us about your store and we connect it with you. Zappio is made by TABSYST, with offices in India and Dubai (UAE), and supports customers in India and Gulf hours.
- Read-only access. The app reads orders, customers and checkouts, and nothing in your store is changed.
- Billed by Zappio, not Shopify. Shopify is part of Zappio's plan on Standard and above, and nothing is charged through your Shopify bill.
- Part of a wider platform. The same WhatsApp number runs your shared inbox, broadcasts and chatbots, and email marketing can join it.
Everything else Zappio connects to is on integrations.
Coming next
These four are committed for email marketing but not built, and we don't give dates.
- A drag-and-drop email editor.
- AI help with subject lines and copy.
- A/B tests on campaigns.
- Product blocks in emails, and abandoned-cart emails that show the items left behind.
Shopify and WhatsApp: questions people ask
How do I connect Shopify to WhatsApp?
We connect your store with you. A custom app is created for your store in Shopify with read-only access to orders, customers and checkouts, and linked to your WhatsApp number in Zappio. Then you switch on the order updates you want and pick an approved template for each. Tell us about your store to start.
Is Zappio a Shopify app?
No. Zappio is not in the Shopify App Store. It connects through a custom app created for your own store in Shopify, set up with you, with read-only access to orders, customers and checkouts.
Can I send abandoned cart reminders on WhatsApp?
Yes, one per checkout, once you switch it on with an approved template. When a checkout with a phone number is left open, one WhatsApp reminder goes with its recovery link and total after a delay you set: 60 minutes by default, 5 minutes at the least. It stops if the order comes in, and Zappio does not add the cart items, the customer's name or a discount code to it.
Do order updates need customer consent?
Yes. Meta requires customers to have agreed to hear from you on WhatsApp. Zappio does not check that for Shopify messages: once you switch a message on, it goes to every order or checkout with a phone number. Collect the agreement before then (a tick box inside Shopify's checkout needs Shopify Plus, so many stores ask on the cart page) and switch on only the messages your customers expect.
Does Zappio change anything in my store?
No. The connection only reads orders, customers and checkouts. Nothing is written back to Shopify: no orders, tags, notes or statuses.
Can I send emails from my Shopify data?
Yes, once we switch email marketing on for your workspace; it is priced for your list. Shopify customers become profiles with their email marketing consent, and orders and started checkouts can start journeys, such as the ready-made post-purchase thank-you with a review request 5 days later. More on email marketing.
What does it cost?
Shopify is included on Standard and above, with no separate charge for the connection; plan prices are on pricing. Meta's charges for WhatsApp messages are paid by you to Meta directly, at Meta's published rates, and Zappio adds nothing: see WhatsApp API pricing. Email marketing is quoted for the size of your list.
Tell us about your store
Tell us which Shopify store and WhatsApp number you want to connect, and we'll connect them with you. If you want email too, tell us how many contacts you have and we'll quote. Standard comes with a 14-day free trial, and connecting your number is free with no card.